Sainsbury's SmartShop app

I was entrusted to oversee copy on the hotly-anticipated SmartShop app, collaborating in the agile design team at Sainsbury’s new Digital Lab in Holborn.

My brief was to create a consistent ecosystem of messaging and signposting across 4 apps: the customer-facing smartphone app, the instore handsets and registration screens, plus the colleague-facing version.

The success of this award-winning app relied on iterating the designs, frequent user testing and my first education in accessibility.

What made this project really interesting was the fact that the app is designed to use in a physical store. It confronted me with the reality that each user's circumstances can vary massively.

Sainsbury’s SmartShop - Front page